We consider the whole person, not just their role or output.
Holistic.
We emphasize empathy, active listening, and emotional intelligence.
Understanding.
We make decisions based on sustainable growth rather than speed alone.
Measured.
We always operate with transparency, honesty, and a genuine voice.
Authentic.
Investing in the long-term development and well-being of people.
Nurturing.
WE ARE HUMAN & CO
We create campaigns, brands, and experiences driven by human insight, shaped by experience, and built to deliver consequential business impact.
Human-centered. Strategy-driven. Value-obsessed.
Human & Co. solves problems. We solve problems that affect real human lives. We solve problems with empathetic solutions that acknowledge the interconnectedness of life and business.
WHAT THIS MEANS IN PRACTICE:
We combine deep industry experience with technology-enabled workflows to move faster, think sharper, and deliver work that’s not just efficient, but effective.
Each strategy is rooted in real human experience, and our empathy-driven creative stands out even in highly regulated industries.
The people you meet are the people who do the work. No layers. No handoffs.
A.I. is used to accelerate, not replace, thinking.
What We Create
We recognize technology is an innate part of human evolution, but we believe its highest purpose is to deepen human insight.
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Brand & Story Platforms
Positioning, narratives, and visual identities that give healthcare brands a real role in real lives.
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Potential Deliverables: Brand platforms, story frameworks, identity systems, voice-and-tone guidelines.
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Experience & Journey Design
Human-centered journeys that use data to identify moments that matter and then ensure people remember them.
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Potential Deliverables: Journey maps, service design artifacts, support flows, and digital experience storytelling.
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Campaigns & Content Ecosystems
Integrated campaigns that connect the dots and orchestrate across platforms.
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Potential Deliverables: Campaign concepts, campaign assets, modular content systems, omnichannel flows.
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Product & Packaging Innovation
MVPs of digital and physical products, effective, differentiated CPG packaging systems that connect with humans.
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Potential Deliverables: Digital products & low-code/no-code apps & commerce enablement, business prototyping, physical product/industrial design, CPG packaging design.
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Insight, Data, & Decision-support
Strategic insight work that turns research and data into real creative direction, not mere slide-ware.___________________________________
Potential Deliverables: Brand platforms, story frameworks, identity systems, voice-and-tone guidelines.
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Evolved Change Management
Guidance through complex transformation in ways that honor people’s realities, accelerate adoption, and make change stick.___________________________________
Potential Deliverables: Change strategy and roadmap, stakeholder and impact assessment, training and enablement materials, communication plan and content calendar, post-implementation review, and sustainment plans.
Brands Our Humans Have Helped
Our team has worked across industries with the biggest brands in the world to build awareness, amplify affinity, and solve consequential business problems.
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Re-architected digital ecosystem supporting a multi-indication therapy portfolio, improving patient/HCP experience, governance, scalability, and speed-to-market.
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Defined strategy for Coca-Cola and Disney’s “Refresh the Galaxy” campaign which generated 11.9B views on TikTok.
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Reimagined and supported Chesapeake Energy's A.I.-driven well maintenance platform that saves $85K/Day across five regions.
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Built and launched first-in-class precision oncology brand that established a distinctly differentiated presence for a novel oncology therapy.
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Generated 3+ million cross-platform social views that drove a 35% increase in add-to-cart for the Adidas + Champs Sports collab.
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Created Herbalife's “IronMan” Campaign which drove 5+ million interactions and produced a 43% gain in new users during the first week.
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Designed and launched IMFED's globally scalable, insight-driven framework that addressed pediatric feeding difficulties and adapted for 10+ cross-region countries.
Marketing in the early days of Madison Avenue, as romanticized in Mad Men, reflected an era when agencies won business by pitching the next big campaign. Those ideas came to life through radio, television, print, and out-of-home advertising. They consisted of highly crafted moments designed to capture attention, drive awareness, and ultimately, sell products.