Campaigns End. Narratives Don’t. Why Campaign Thinking Must Evolve into Continuous Narrative
Marketing in the early days of Madison Avenue, as romanticized in Mad Men, reflected an era when agencies won business by pitching the next big campaign. Those ideas came to life through radio, television, print, and out-of-home advertising. They consisted of highly crafted moments designed to capture attention, drive awareness, and ultimately, sell products.
Reasonable and Well-Reasoned: Building AI-enabled Strategies that Respect Both Logic and Lived Reality
In “What Does It All Mean? Once a Year, French Students Try to Explain,” by Catherine Porter at the New York Times, I was introduced to the annual baccalauréat philosophy examination in which students must reason through foundational questions about justice, well-being, and the nature of human expression, reflecting French society’s perspective on philosophy as an active thought process rather than dreary, dusty old rumination.
The Mess Is the Message: Exploring Imperfection as Differentiation
Technology has extended our lives - the average life expectancy throughout human history was 30-35; it now exceeds 73 years worldwide. Vaccines, antibiotics, sanitation, and surgical advances have limited or controlled diseases that killed billions - smallpox alone killed approximately 300 million people in the 20th century before being eradicated in the 1980s. Child mortality has dropped. Mass starvation at scale has been partially rectified. Inventions from the printing press to the Internet have compressed distance, connected minds, and democratized information.