Sticky Fingers
A rebranding of a local vegan bakery turned cookie-of-the-month digital subscription club and retail brand, founded by reality television star Doron Petersan, focused on the chaotic aspects of making. And, in this case, specifically, of baking. Drawing on punk/glam rock inspiration and the rebellion embedded in the vegan counter-culture, we fashioned an identity that is at once highly unapologetic but also equal parts Norman Rockwell, in other words, quintessential modern Americana.
A reusable tin for gift packaging.
Retail packaging system for a dozen SKUs.
Retail signage.
A gift card variant.
Membership commerce and local ordering for takeout or delivery powered by Shopify.
