Pirooz

Wellness is everywhere, so we wanted it to be a little bit more meaningful, which led to a highly functional, descriptive positioning tagline that nonetheless carries an emotional charge. The combination of integrated, personal, and care hints at the brand promise of delivering holistic wellness in a way that is personalized and intimate. Built around the fundamental idea of a continued quest for self-improvement, Pirooz synthesizes and repackages ancient wisdom from across cultures, pure and natural ingredients, and modern manufacturing techniques to deliver wellness products and services for the modern person.

The dot is you.