Kannaswiss

One of the key goals of branding Kannaswiss was to normalize cannabis consumption for wellness. To remove the stigma and the stink. Haloing off its Swiss heritage, we devised a contemporary identity system that borrowed heavily from pharmaceuticals, beauty, food, and fashion, synthesizing into what is still considered a pioneering achievement in presenting cannabis and its derivatives for well-heeled consumers. We launched several product development and marketing collabs with fashion brands, including a successful launch of the world’s first CBD-infused lipstick with Ottolinger at Paris Fashion Week 2021.