Coca Cola x Star Wars
OVERVIEW
For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection. This collaboration was about more than just bringing together two iconic brands – it was about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up.
This was conveyed through limited‑edition packaging, a browser‑based AR layer, and a simple promise: every can is a doorway into the galaxy, and, for a limited time, every fan can send their own hologram transmission.
THE CHALLENGE
Everything had to work on‑pack, in‑store, and in feed. That meant fast QR entry, no app download, and an experience legible in a noisy social scroll. The experience pivoted on a simple interaction model: scan, explore, record, share. Under the hood, a lot of orchestration was necessary to keep it fast, brand‑safe, and galaxy‑authentic.
DELIVERED
In collaboration with our partners, we helped frame the narrative and flows so the AR layer felt like a natural extension of Star Wars lore, not a bolt‑on promotion - while still delivering measurable reach, engagement, and sales lift. The real showstopper was the hologram feature. Fans could record a message of love, hope, encouragement, or inside‑joke nonsense, then watch it reappear as a Star Wars–style holo transmission - complete with projection effects - that could be shared with people back here in the real world.
WHAT IT PROVED
When you treat fandom as a design constraint, not just a marketing segment, you can ship something that feels canon‑adjacent and commercially effective at the same time. It generated 11.9B views of related TikTok posts and ushered in a U.S. sales lift of approximately 2%.
